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Friday, April 20 • 1:15pm - 2:15pm
Information Management Lessons from China: Their Relevance for YOU

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All information management professionals need to know three things about the Chinese censorship effort: 1. It is not about censorship; the techniques are much more sophisticated than that. 2. It works spectacularly well in China. 3. Those same techniques work even better in the United States. In fact, the information you are providing to your stakeholders right now is likely being used to color the truth and manipulate opinion. Are you okay with that?

Takeaways:
1. Understand the foundational strategies of Chinese government information management: Information Friction and Information Flooding.
2. Review case studies of those strategies at work in the United States.
3. Explore the ethical implications for you as an information management professional.

Speakers
avatar for Jason Voiovich

Jason Voiovich

Virtual Chief Marketing Officer, Vojvdec & Sigma
Jason Voiovich is the founder of Vojvdec & Sigma, a consultancy offering Virtual (Fractional) CMO services. He also is nearing completion on his first book exploring different perspectives on how to Rehumanize Marketing. He has more than 20 years of experience in marketing intelligence... Read More →


Friday April 20, 2018 1:15pm - 2:15pm CDT
Center & South Grand, Millennium Hotel 1326 Nicollet Mall, Minneapolis, MN 55403