If you are like many information professionals, you may occasionally (often?) struggle to get the attention of clients or potential clients who need to hear what you have to say. There seems to be a disconnect between the value you see and the value they hear. The bridge over that gap is an effective value proposition. The ingredients are simple: Your value relates to a specific target audience, through the application of a specific set of skills, to deliver a tangible benefit that is superior to their next best alternative. Or FIT-U, for short (For, It’s, That, Unlike). In this workshop, you will learn how to apply this tested formula to your own professional career. Once you learn this simple but powerful tool, you will quickly see an improvement in your ability to deliver results for your client’s organization – and for your own professional future.